Legal Documentation
Cookie Policy
This policy explains what cookies are, how Ashvane uses them on this website, and the choices available to you regarding their use.
Last updated: 1 January 2025
We use cookies sparingly and thoughtfully. This policy is written to be clear and plain, so that you can make an informed decision about your preferences. Our consent banner allows you to accept or decline non-essential cookies at any time.
1. What Are Cookies?
Cookies are small text files placed on your device — computer, tablet, or phone — when you visit a website. They allow the website to remember certain information about your visit, such as your language preference or whether you have previously consented to cookie use.
Cookies are widely used to make websites function more reliably and to provide website operators with information about how their site is being used. They do not generally contain personally identifiable information on their own.
1.1 Types of Cookies by Duration
Cookies may be either session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them.
1.2 Types of Cookies by Origin
First-party cookies are set directly by Ashvane when you visit this website. Third-party cookies are set by external services that we may use, such as analytics platforms.
2. Cookies We Use
The following table describes the cookies that may be placed on your device when you visit this website.
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
cookieConsent |
Essential | Stores your cookie consent preferences so the consent banner does not reappear on each visit | 12 months |
_ga |
Analytics | Google Analytics — distinguishes users to measure site usage patterns and page performance | 2 years |
_ga_[ID] |
Analytics | Google Analytics — maintains session state for measurement | 2 years |
_fbp |
Marketing | Facebook Pixel — helps measure the effectiveness of advertising and understand user actions after visiting the site | 3 months |
_uetmsclkid |
Marketing | Microsoft Bing — used for tracking conversions from Bing advertising campaigns | Session / 7 days |
MUID |
Marketing | Microsoft — identifies unique web browsers visiting Microsoft sites and used for advertising and analytics | 13 months |
2.1 Essential Cookies
Essential cookies are necessary for the basic operation of this website. They include our cookie consent record cookie, which ensures we do not repeatedly ask for your preferences, and session management tools. These cannot be disabled without affecting site functionality.
2.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with this website — for example, which pages are visited most often and how long visitors spend on each page. This information is aggregated and used to improve our website over time. No personally identifiable information is collected through analytics cookies.
2.3 Marketing Cookies
Marketing cookies are used where Ashvane runs digital advertising campaigns. They allow advertising platforms to attribute a website visit to a campaign, and help us understand the broad effectiveness of our outreach. We do not use these cookies to build personal profiles or for targeted advertising based on browsing history across other websites.
3. Third-Party Cookies and Services
Some cookies on this website are set by third-party services that we use. These include:
- Google Analytics — website traffic measurement. Google's privacy policy is available at policies.google.com/privacy.
- Google Maps — map embed on our contact page. Google may set cookies in connection with the map. Google's policy applies.
- Meta (Facebook) Pixel — where active, measures the outcome of advertising on Facebook and Instagram. Meta's data policy is available at facebook.com/privacy/policy.
- Microsoft Bing Ads — where active, measures advertising performance from Bing campaigns. Microsoft's privacy statement is available at privacy.microsoft.com.
Ashvane does not control the cookies placed by these third parties, and their privacy policies govern how that data is handled. We encourage you to review those policies if you have concerns.
4. Your Choices
You have several ways to manage cookie use on this website and in your browser.
4.1 Our Consent Banner
When you first visit this website, a consent banner invites you to accept or decline non-essential cookies. Your choice is stored in your browser's local storage under the key cookieConsent and will be remembered for future visits.
You may change your preference at any time by clearing your browser's local storage for this site, which will cause the consent banner to reappear on your next visit.
4.2 Browser Settings
Most browsers allow you to view, manage, and delete cookies through their settings. Common browser options include:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data
- Safari: Preferences → Privacy → Manage Website Data
Please note that disabling certain cookies may affect the functioning of this website.
4.3 Opt-Out Tools
For analytics and advertising cookies specifically, you may also use opt-out tools provided by the relevant platforms:
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Meta Ad Preferences: through your Facebook account settings
- Network Advertising Initiative opt-out: optout.networkadvertising.org
5. Consent
By clicking "Accept" on our cookie banner, you consent to the placement of non-essential cookies (analytics and marketing categories) on your device as described in this policy. Clicking "Decline" means that only essential cookies will be used.
Essential cookies do not require consent as they are strictly necessary for the website to function.
This website stores your consent decision in your browser's local storage. We do not transmit this preference to our servers. If you clear your browser data or use a different device or browser, you may be asked for your preference again.
6. Data Retention
Cookie data is retained for the duration specified in the cookie table above. When a cookie expires, the data associated with it is removed from your device. We do not retain cookie-derived data on our own servers beyond what analytics platforms retain under their own policies.
Your consent record (stored in localStorage) is retained for up to 12 months, after which you may be asked for your preference again.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or changes in applicable regulations. Any updates will be reflected on this page with a revised date. We encourage you to review this policy periodically.
Where changes are material — for example, where we introduce new categories of cookies — we will reset the consent banner so that returning visitors are informed and can re-confirm their preferences.
8. Contact Us
If you have questions about this Cookie Policy or wish to understand more about how we handle your data, please contact us:
Ashvane
- 5 Jalan Conlay, 50450 Kuala Lumpur, Malaysia
- +60 3-7746 2081
- [email protected]
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